Amazon unBoxed 2026 takes place September 28-30 at Moscone West, 800 Howard Street, San Francisco. Here are the announced happy hours, parties, workshops, and official networking events, with organizer RSVP links.
Week at a glance
| Day | Time | Event | Status |
|---|---|---|---|
| Monday | 11 a.m. | Intentwise AI workshop | Unofficial · Apply |
| Monday | 5 p.m. | Amazon welcome reception | Official |
| Monday | 6 p.m. | Amazon Ads Partner Awards | Official · Invitation required |
| Monday | 7 p.m. | Pacvue unWind | Unofficial · Invitation required |
| Tuesday | 4:30 p.m. | Rooftop happy hour | Unofficial · Approval required |
| Tuesday | 5 p.m. | Tinuiti happy hour | Unofficial · Request a seat |
| Tuesday | 5 p.m. | Skai happy hour | Unofficial · Invitation required |
| Tuesday | 7:30 p.m. | unBoxed After Dark | Official |
| Wednesday | 3:30 p.m. | Amazon farewell happy hour | Official |
All times are Pacific. Select an event to jump to its location, access requirements, and RSVP link.
Monday, September 28
Intentwise AI workshop and networking lunch
11 a.m. | Canopy by Hilton San Francisco SoMa, 250 4th Street
A two-hour workshop on commerce analytics with Claude AI, followed by a one-hour networking lunch. Speakers are Sreenath Reddy and Kenton Snyder. The event is for brands and agencies, with limited seats and a maximum of two attendees per company.
Apply to attend the Intentwise workshop.
Amazon welcome reception (Official)
5-6:30 p.m. | Connections Hub, Moscone West, Level 1
The general conference welcome reception. This is separate from the invitation-only Partner Awards that follow. Bring your conference badge.
Amazon Ads Partner Awards (Official)
6-10 p.m. | Venue not listed in the public agenda
Winner announcements and a reception for invited attendees. A conference pass alone does not establish access. Amazon directs invitation questions to your Amazon Ads representative or partnerawards@amazon.com.
See the Partner Awards session. Check Amazon’s event FAQ.
Pacvue, The CPG Guys, and Amazon Ads: unWind after unBoxed
7-9:30 p.m. | Near the unBoxed venue; exact location shared with invited attendees
A private happy hour for senior brand and agency leaders, with food, drinks, a DJ, darts, and karaoke. Capacity is limited. The organizer asks attendees to submit interest for an invitation.
Request an invitation through Pacvue.
Tuesday, September 29
Tinuiti at unBoxed: Booth P4 and two talks
Booth P4 | Connections Hub, Moscone West
Tinuiti lists two Tuesday sessions. Both are on the conference floor:
- 1:30-1:50 p.m. | Customer Spotlight Stage: “Spotlight on incrementality measurement with eos, Tinuiti, and Skai.” Speakers: Scott Lester (eos), Laura Pulgarin (Tinuiti), Jeffrey Cohen (Skai), and Heather Liu (Amazon Ads). The case study covers a TV campaign and measured Amazon sales lift.
- 2:30-2:50 p.m. | Connections Stage: “Beyond the Broadcast: Orchestrating the Full Funnel Impact of Thursday Night Football.” Speakers: Bob Avellino and Jonathan Cole (Tinuiti). The talk covers interactive video ads and Amazon Marketing Cloud measurement.
See Tinuiti’s booth, speakers, and session details.
Amazon unBoxed unofficial rooftop happy hour
4:30-7 p.m. | Private rooftop three minutes from Moscone Center
An informal gathering for brands, operators, agencies, and people building across Amazon, advertising, AI, retail, and consumer discovery. Drinks, snacks, and casual networking are included. The exact address is shared with confirmed guests. Registration is free and requires approval.
Request a place at the rooftop happy hour.
Tinuiti happy hour
5-7 p.m. | Chotto Matte rooftop, 50 O’Farrell Street
Tinuiti’s rooftop gathering follows its conference sessions. The organizer has a Request a Seat form. Submitting it does not confirm admission.
Request a seat with Tinuiti. Venue address.
Skai happy hour
5-7:30 p.m. | Mr. Tipple’s Jazz Club, 39 Fell Street
Skai’s event page previously listed an invitation-only pre-party before unBoxed After Dark. The details could not be reverified on September 15. Confirm the date, venue, and invitation with Skai before making plans. The listed time overlaps Tinuiti’s happy hour.
See Skai’s event details and invitation link.
unBoxed After Dark (Official)
7:30-11 p.m. | Location not listed in the public session details checked
Amazon’s official evening event. Check the conference agenda for venue updates and badge requirements before heading out.
Wednesday, September 30
Amazon farewell happy hour (Official)
3:30-5 p.m. | Connections Hub, Moscone West, Level 1
The official closing networking event. Leave room for this if you are planning a Wednesday flight.
Before you fill your calendar
Keynotes and AI workshops in the announced agenda
Amazon’s daytime sessions are at Moscone West. These published times help you plan meetings around the conference:
- Opening keynote: Tuesday, September 29, 9-10 a.m., Main Stage, Level 3.
- Creativity keynote: Wednesday, September 30, 10-11 a.m., Main Stage, Level 3.
- Brand Store AI masterclass: Tuesday, September 29, 11 a.m.-noon, with a repeat at 3:15-4:15 p.m. The repeat is in Hands-on-keyboard Room 1, Level 2.
- Launch in minutes: AI-powered campaign management: Tuesday, September 29, 1:30-2:30 p.m., Hands-on-keyboard Room 2, Level 2. Repeats Wednesday, September 30, 11:30 a.m.-12:30 p.m., Room 1, Level 2.
Browse the full Amazon unBoxed 2026 agenda for session descriptions, speakers, access requirements, and room updates. Leave time to move between floors. A workshop calendar entry does not reserve a seat.
Check invitations and overlapping events
Monday’s Partner Awards and Pacvue happy hour overlap. Tuesday’s Tinuiti and Skai events start at the same time, followed by After Dark at 7:30 p.m.
Request invitations before building your evening around a private event. Save the organizer’s confirmation, including the venue address.
This year’s conference is at Moscone West, 800 Howard Street, San Francisco. Last year’s Nashville party links belong to a different event calendar.
Planning your own unBoxed gathering? Send Pixii the organizer’s event link, date, time, venue, and access requirements for consideration in this guide.
